Journal
Notes on showing the work.
Plain writing on websites, photography, and why good building work so often gets undersold online.
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Five signs your website is underselling your work
A quick, honest checklist for custom home builders. If your site does three or more of these, it is quietly costing you the kind of client you want most.
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How much should a custom home builder website cost?
A plain answer on what a builder website actually costs in the US - the $99-a-month trap, the $30k agency, and where the honest number sits for a firm that does premium work.
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Why your website is costing you jobs
A prospect decides in about thirty seconds whether to trust you with a build. Here is what most custom home builder websites get wrong in that window - and what it costs.
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