Concept study · Mountain custom homes - Bozeman, MT
Ridgeline Builders
Stone and blackened timber at altitude in Bozeman. The redesign gives the work a quiet, cinematic stage that loads in a blink.
This is a concept redesign. Ridgeline Builders is an illustrative firm, invented to show the approach. It is not a past client and not a real business. Your site would be built around your own work, start to finish.
At a glance
The same firm. One of these is losing them the work.
AWARD-WINNING LUXURY
MOUNTAIN HOMES
EXCLUSIVE · BESPOKE · UNCOMPROMISING
VIEW OUR PORTFOLIO (PDF · 240 MB)WHY CHOOSE RIDGELINE
Stone drawn from the site, timber that darkens with the weather. Houses made to sit quietly in the landscape they were built for.
View the portfolio →
Drag the divider to compare.
As we found it
Their website, in full - and everything working against them.
AWARD-WINNING LUXURY
MOUNTAIN HOMES
EXCLUSIVE · BESPOKE · UNCOMPROMISING
VIEW OUR PORTFOLIO (PDF · 240 MB)WHY CHOOSE RIDGELINE
- 1
Logo pixelated at 2×
The logo is a small bitmap stretched to fit. On any modern screen it breaks apart.
- 2
An award with no name
“Award-winning” is stamped in the header and the hero. No award is ever named, dated, or linked.
- 3
Portfolio is a 240 MB PDF
To see the work you download a PDF that stalls on a phone and never opens on the first try.
What changed
Three decisions, and nothing more than needed.
- 01
The award claim comes down until there is one to name.
- 02
The portfolio is the page itself - no download, no wait, no dead end.
- 03
The logo is drawn as vector. It stays sharp at any size, on any screen.
The redesign
The same firm, built to look like the work.
Stone drawn from the site, timber that darkens with the weather. Houses made to sit quietly in the landscape they were built for.
View the portfolio →